Our Work
Kawasaki x Ben Currie Racing
The Brief
Kawasaki and Supersport rider Ben Currie partnered to go beyond a typical season launch—they wanted to tell a story. The challenge was to create a cinematic docuseries that captured the emotional journey of racing, built a stronger rider-brand connection, and engaged motorsport fans on a deeper level. The aim was to humanise the sport, highlight Ben’s career, and position Kawasaki as a brand rooted in grit, speed, and authenticity.
Client:
A partnership between global motorcycle manufacturer Kawasaki and Australian-British Supersport rider Ben Currie.
Services Provided:
- Videography
- Documentary Production
- Campaign Strategy
- PR & Launch Support
The Challenge
Kawasaki and Ben Currie Racing wanted to do more than just announce a new season—they wanted to tell a story. The goal was to create a cinematic docuseries that brought fans behind the curtain, captured the emotional highs and lows of the sport, and deepened the connection between rider, brand, and audience.
The Projects
LORE developed a narrative-driven docuseries to elevate Kawasaki’s racing identity and connect emotionally with motorsport audiences.
Scripting & Pre-Production
We developed the story arc and structured the 3-part docuseries to explore Ben Currie’s rise—from local motocross talent to international Supersport contender.
On-Location Videography
Filmed across racetracks, personal environments and more, our team captured powerful cinematic visuals, action footage, and intimate interviews—bringing raw energy and authenticity to the screen.
Post-Production & Series Packaging
Each episode was edited to maximise narrative impact, complete with sound design, motion graphics, and pacing tailored to audience retention. We also delivered short-form cutdowns optimised for social and digital use.
PR Launch & Distribution
The series was launched as a creative campaign and PR play—positioning Kawasaki as a brand built on grit, legacy, and speed. The content rollout helped generate buzz across fanbases, media outlets, and social platforms.
The Outcome
LORE Marketing Agency conceptualised and produced a 3-part documentary series chronicling the life and career of Ben Currie—tracking his early days in motocross, his move from Australia to the UK, and his journey through the British Supersport Championship.
Filmed across multiple locations and seasons, the series highlights the physical and emotional toll of elite racing, the resilience required to come back from injury, and the tight-knit team that makes it all possible.
The campaign not only positioned Ben Currie as a powerful brand ambassador for Kawasaki, but gave fans something far deeper than a highlight reel—an authentic, cinematic look at what it really takes to ride at the top.
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