Paid Social Media
Advertising
Our Social Media Marketing Services
With over 8+ years of experience, we build paid social media campaigns that deliver real ROI—without wasting your ad spend. From Meta to TikTok, we create scroll stopping creative backed by strategy, audience data, and razor-sharp optimisation.
Meta Advertising
Has your business befriended Meta? Harness the incredible reach of the world's largest social network and tap into a massive amount of active users to generate loads Of quality leads.
Pinterest Advertising
Reach new customers who are looking for inspiration, and products similar to yours through enjoyable and aesthetic advertising.
TikTok Advertising
81% Of users discover new products and brands on TikTok. TikTok Ads create entertaining ads that attract new customers & boost sales.
LinkedIn Advertising
Your ads could be the key to reaching more people than you could possibly connect and convert with using your profile alone.
We not only structure your ads, we create them too.
Grow your Business with Social Media Marketing Campaigns
Using advanced targeting tools, our social media marketing team creates highly effective lead generation campaigns tailored to your business goals. With access to powerful insights and precise audience segmentation, we ensure your ads are shown to the people most likely to convert—maximising your return on investment.
In addition to optimising your campaigns, we give your social profiles a strategic content makeover to ensure they resonate with the right audience. We focus on creating engaging content that attracts and retains attention, drives meaningful interactions, and encourages shares. This comprehensive approach ensures your brand doesn’t just attract likes, but actively generates quality leads, strengthens your presence, and builds long-term customer loyalty.
7M+
Clicks Generated
We’ve delivered over 7 million clicks from paid social campaigns that actually drive action.
$68M+
Sales Revenue Generated
We’ve helped clients generate more than $68M in tracked sales from social media ads.
280M+
Impressions Delivered
That’s a whole lot of eyeballs. Our campaigns have reached over 280 million users.
$4.2M+
Advertising Spend Managed
Across all social media platforms with daily optimisation to get the most from every dollar.
Our Social Media Marketing Approach for Your Results
Kickstart your success with a proven 5-part paid social marketing strategy. Our comprehensive audits uncover insights that shape high-performing campaigns— optimised for engagement, conversions, and sustainable growth across platforms like Facebook, Instagram, TikTok, and more.
We assess the structure of your current ad account to ensure it aligns with a clear, goal-driven funnel. Campaigns are mapped to defined objectives, with naming conventions and ad sets organised for clean optimisation and accurate performance tracking.
We build custom audiences tailored to your brand—from interest-based targeting and lookalikes to first party data and pixel insights. Whether it’s Meta, TikTok or Pinterest, we focus on expanding your reach to audiences who match your best customers.
We create scroll-stopping content that blends sharp messaging with high-impact visuals. From static ads and carousels to UGC and video edits, everything is designed to capture attention and convert. Our content isn’t just pretty—it’s purpose-built to sell, with ongoing testing to refine what resonates best with your audience.
Our landing pages are built for one thing—conversion. We design and link to high-performing pages that reduce drop-off, increase average order value, and support paid traffic with consistent messaging and lightning-fast load times.
We eliminate audience overlap, segment by funnel stage, and continuously refine targeting to maximise spend efficiency. Our strategy combines broad awareness with deep retargeting to guide users from first click to final conversion.
FAQ
Still Got Questions?
In addition to knowing the breakdown of your audience’s age range, gender, location, income, and interests, it’s also essential to know your audience’s online behaviour and habits. At LORE Marketing Agency, we’ll conduct thorough market research to ensure your social media advertising is reaching the right people.
There are many ways of measuring the impact of your social media advertising beyond the usual likes, comments, and shares. Metrics such as reach, audience engagement, site traffic, sign-ups and conversion tracking offer valuable insight into the effectiveness of your advertising. At LORE Marketing Agency, we’re experts in determining which metrics to track to effectively measure your return on investment.
There’s no straight answer to this question as it depends on your business’s goals. When running Facebook ad campaigns, your budget can be based on your reach and frequency. With Facebook Ads, the cost depends on what type of campaign you’re running; for example, a conversion campaign charges your account every time someone engages with it, while a brand awareness campaign charges based on how many people see it. For any social media advertising campaign, you can set a daily, weekly or monthly budget and the campaign will automatically pause when the limit is reached.
The difference between social media marketing and advertising can be confusing, as people often use them interchangeably. Social media marketing is any social media activity that is unpaid, such as posting content, sharing information, and commenting. Social media advertising is any paid action you take on social media, such as boosting posts and running ‘Sponsored’ ad campaigns.
We tailor our paid social media advertising per client. This usually consists of a recurring monthly contract locked in at a minimum 3 months. Depending on your business industry and size of campaign our package pricing will vary.
A boosted post is a regular Facebook post that you apply money to in order to reach a wider audience; they are technically still ads. Facebook Ads are created in Ads Manager and offer more options for formatting and analytics. Our Facebook Ad Specialists are experts in determining which route and type of Facebook Ad should be executed as per your business goals.
