Bankstown Sound

Leaders in car and marine audio, now reimagined for a modern digital audience.

The Project

Client

Bankstown Sound, specialising in vehicle and marine audio.

Service Provided

Bankstown Sound has built a reputation as a trusted leader in car and marine audio, offering premium products backed by expert advice and service. As the business continued to grow, they needed an ecommerce platform that could better support their expanding catalogue, improve website performance, and deliver an online experience that reflected the quality of their brand.

While the original website served its purpose, it struggled to efficiently manage high volumes of traffic and a large inventory of products, creating friction for customers and adding complexity to day-to-day management. The goal of the project was to create a more robust, future-proof ecommerce platform that could support the company’s continued growth while delivering an online experience that matched the quality of their products and service.

The Brief

A complete Shopify eCommerce migration and website redesign focused on improving performance, scalability, and the overall customer experience.

With a growing product catalogue and increasing online demand, Bankstown Sound needed a Shopify website that was easier to manage and delivered a better customer experience. Key requirements included the ability to clearly distinguish between online-only and in-store exclusive products, implement promotional countdown timers, and introduce a product comparison tool to help customers make informed purchasing decisions. The website also needed to better showcase the team’s expertise through dedicated ‘Bankstown Sound Recommends’ content, allowing them to highlight products they’ve personally tested and reviewed, creating a stronger connection between their industry knowledge and the products they sell.

The Outcome

A high-performing Shopify website with improved product discovery, integrated payments, Klaviyo-powered marketing automation, and a better overall shopping experience.

The new Shopify website provides Bankstown Sound with a faster, more scalable ecommerce platform that is built to support continued growth. Customers can now more easily navigate the extensive product catalogue, compare products, identify online and in-store exclusive offers, and access trusted recommendations from the Bankstown Sound team. The migration to Shopify has also streamlined payment processing through Shop Pay and Shopify’s integrated checkout experience, while the addition of Klaviyo provides the team with more powerful email marketing and customer retention capabilities. Combined with improved performance and a refreshed design, the new website delivers an online experience that better reflects the quality, expertise, and service that define the brand.

Ready to build a website that drives results?

From custom website design and development to complete digital experiences, we create websites that not only look exceptional but are built to perform. Let’s discuss your project and explore how we can help your business grow online.

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Still have Questions?

Everything you need to know before starting your growth journey with LORE.

We help brands grow by building a full creative and performance system, not just running ads. This is strategy, creative production, paid social and paid search, landing pages or website improvements, email, and the tracking and reporting that ties it all together. The goal is simple. Tell your brand story, make your marketing feel connected, measurable, and scalable so you know what is working, why it is working, and what to do next.

Creative performance marketing is where we design, build, and manage your ads end to end. Not just running campaigns, and not just making content. Both. We create the ad concepts, design and produce the creatives, then manage how they perform in market. That means we can test properly, learn quickly, and keep improving based on real data.

For most brands, that replaces the need for an in-house designer and removes the disconnect between creative and performance. It also means full accountability. If something is not working, it is on us to fix it. If it is working, we know exactly why and how to scale it.

Not in the traditional sense. We are not here to set and forget or send a report once a month. We work as an extension of your team. That means connecting strategy, creative, media, and data so everything works together. Our role is closer to a marketing department/manager than an agency.

We work with brands that want to grow properly and are willing to invest in building strong foundations. That could be eCommerce, lead generation, or a mix of both. The best fit is a business with a solid product or service and the willingness to test, learn, and improve over time.

Both. Strategy without execution goes nowhere, and execution without strategy becomes guesswork. We start by understanding your goals, numbers, and what is already working. From there we build a clear plan and execute it, constantly refining based on real data.

Yes, and often that is where the best results come from. If you have an internal team or other partners, we can work alongside them and strengthen the overall output. Some businesses want us to run everything, others want support in specific areas. We make sure roles are clear so everything runs smoothly.

It depends on your starting point and what success looks like for you. Paid channels can show early signals quickly, but strong and consistent results take time to build through testing and optimisation. If we are also improving foundations like tracking, messaging, or landing pages, that takes longer but creates more sustainable growth.

We keep it straightforward. First, we get a deep understanding of your business, your customers, and your current performance. Then we map out priorities, set up tracking and reporting, align messaging, and begin rolling out campaigns and creative. You will always know what is happening and what comes next.

You are investing in the team and the system, which includes strategy, creative, management, optimisation, and reporting. Ad spend is separate and paid directly to the platforms. We will always be upfront about what budget is needed to get meaningful results and whether it makes sense for your goals.

We focus on ownership, clarity, and doing the fundamentals properly. Creative and performance are not treated separately, reporting is transparent, and you keep control of your accounts and data. We are not here to run isolated campaigns. We are here to build a system that grows with your business.

Your legend starts now.

Tell us where you want to go. We’ll help you design and build the digital systems to get you there.