Our Work
JLL - Commercial Real Estate
The Challenge
JLL approached LORE to assist in crafting compelling content and public relations strategies to promote the sale of two iconic commercial properties. Their goal was to effectively communicate the unique selling points of these properties to attract interest from potential buyers. With our expertise in storytelling and strategic communication, we were tasked with delivering standout results in the highly competitive property market.
Client:
JLL – A global leader in property services.
Services Provided:
Photography, Videography, PR, and Copywriting Services.
The Projects
Ciao Cello - Port Melbourne Court House
This historic former court house in Port Melbourne was one of the key properties LORE worked on. Our team developed engaging content and PR campaigns to highlight its heritage charm and its potential as a unique dining or commercial space. Articles were created and distributed through strategic channels, including a feature on Commercial Real Estate.
The Emerald Hotel, South Melbourne
The Emerald Hotel—a beloved South Melbourne institution—was another standout project. LORE’s copywriting and PR efforts emphasised the property’s rich history, central location, and diverse redevelopment opportunities. These efforts culminated in high-profile media coverage, including a feature on The Hotel Conversation.
The Outcome
Our collaboration with JLL successfully generated widespread attention for both properties. The strategic storytelling and targeted media placements ensured these commercial properties were positioned as must-see opportunities in the marketplace. The articles not only showcased the unique attributes of each property but also reinforced JLL’s reputation as a trusted leader in property services.
Looking to showcase your next big project?
LORE specialises in crafting impactful stories that drive results. Let’s work together to make your next project a success.